Líder de Marketing de Performance
Core
Lead a a equipe de marketing de performance para gerar leads e qualificar a base de alunos de medicina para o time comercial da SanarFlix, uma plataforma de streaming educacional.
Role type
Performance Marketing Team Lead
Builds
Marketing campaigns and lead generation pipelines for a medical education streaming platform
Domain
EdTech / Medical Education
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Performance marketing strategy, Paid media management (Facebook Ads, Google Ads), SEO, A/B testing, Data analysis, Team leadership, Business sense
Preferred skills
None stated
Technologies
Facebook Ads, Google Ads
Responsibilities
Define acquisition strategies to grow the business unit, manage paid media campaigns, align with sales team on strategy, lead and develop the team's career, participate in team structure and recruitment planning
Seniority
Senior, hands-on IC with team leadership