Content Marketing - Head/Director
Core
Leading the transformation of a high-performing content function from a traditional SEO-led model to a multi-surface, AI-influenced discovery approach to drive pipeline and brand visibility.
Role type
Senior IC marketing leader (Content Director/Head)
Builds
Content strategy, frameworks, and team capabilities for a local SEO/SaaS company
Domain
Local SEO / SaaS / Digital Marketing
Deliverable
product features
Required skills
Strategic leadership, change management, multi-channel content distribution, AI-driven discovery strategy, performance marketing, team development, cross-functional partnership
Preferred skills
Experience evolving content strategy in response to search behavior shifts, in-house SaaS content leadership, owned performance beyond organic traffic
Technologies
AI tools, multi-channel platforms
Responsibilities
Own and evolve content strategy; Lead, develop, and inspire the content team; Act as a change leader introducing new frameworks; Partner with senior stakeholders to align content with business goals; Drive experimentation with new formats and platforms; Evolve content planning to an audience-first, multi-channel model
Seniority
Senior, hands-on IC with leadership mandate
