Product Manager
Core
Developing and executing marketing strategy for a critical therapeutic line in the generics pharmaceutical segment to drive growth and market presence.
Role type
Product Manager (Marketing)
Builds
Promotional campaigns, customer journeys, and go-to-market strategies for a specific therapeutic line.
Domain
Generics pharmaceuticals (neuroscience and immunology)
Deliverable
product features
Required skills
Marketing strategy development, market dynamics analysis, customer persona creation, brand positioning, field work with sales force, product lifecycle management, KPI monitoring, budget management
Preferred skills
Commercial roles experience
Technologies
None stated
Responsibilities
Define and implement marketing strategy and operational plans, analyze market dynamics and competition, develop customer personas and brand positioning, design customer journey touchpoints, conduct field work to validate messaging and gather insights, support product launches and strategic initiatives, align go-to-market strategies with commercial teams, collaborate with Medical Affairs for scientific accuracy, monitor performance KPIs, manage marketing budget
Seniority
Mid-level (4-5 years experience)
