Marketing Manager (Content & Growth)
Core
Own the complete narrative for RoboMQ and its flagship product Hire2Retire by writing high-converting copy, thought-leadership content, and sales collateral for mid-market enterprise customers.
Role type
Senior B2B SaaS Content & Product Marketing Manager
Builds
High-impact sales collateral, feature one-pagers, email sequences, and presentations for technical buyers and HR executives
Domain
Identity Governance and Administration (IGA), HR workflows, cybersecurity compliance, zero-trust frameworks
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B SaaS marketing, persuasive copywriting, SEO strategy, content calendar ownership, product launch messaging, organic distribution, keyword research, content cluster structuring, social media management, campaign lifecycle copy, performance analysis
Preferred skills
Technical writing, storytelling, editorial standards, tone of voice
Technologies
LinkedIn, Twitter
Responsibilities
Write high-converting website copy, landing pages, product launch announcements, deep-dive whitepapers, and customer case studies; Research, pitch, and craft authoritative thought-leadership content regarding identity management, HR workflows, cybersecurity compliance, and zero-trust frameworks; Collaborate with product and sales teams to build high-impact sales collateral, feature one-pagers, email sequences, and presentations; Design and execute a content-led SEO strategy; Manage professional social channels; Write targeted nurture campaigns, product newsletters, and cold outreach copy; Track and analyze key content metrics to iteratively refine the messaging strategy
Seniority
Senior, hands-on IC