Marketing Product Manager
Core
Manage and launch digital content and SaaS products within the Strategic Marketing business line, focusing on market analysis, value proposition definition, and differentiation.
Role type
Marketing Product Manager
Builds
Digital content products and SaaS services
Domain
Digital & Infrastructure, SaaS
Deliverable
product features
Required skills
Market analysis, value proposition definition, customer journey mapping, content strategy, media planning, budget management, data analysis, business case development, pricing strategy, stakeholder presentation
Preferred skills
AI tools, data analysis tools, project timeline management, agile methodologies
Technologies
Google Analytics, BI tools, Excel, PowerPoint
Responsibilities
Develop integrated marketing plans with KPIs, conduct market and competitive analysis, define target personas and customer needs, optimize user experience across touchpoints, create creative briefs for digital/TV/social campaigns, plan content strategy, develop pricing and distribution plans, manage media plans, monitor marketing budgets, analyze traffic and conversion data, correlate marketing actions to business results, present strategies to top management
Seniority
Mid-Senior, hands-on IC