Marketing Analytics Manager
Core
Lead a high-impact analytics team to support a transformation from single-product to multi-product, cross-channel marketing strategies, influencing investment decisions with predictive insight.
Role type
Manager-level marketing analytics and modelling lead
Builds
Predictive models and performance analysis for a diversifying product suite across TV and digital channels
Domain
Financial services marketing analytics
Deliverable
production ML models
Required skills
predictive modelling, econometrics, MMM, Python, team management, mentoring, strategy formulation, cross-channel analysis
Preferred skills
experience in financial services, digital platforms, CMS-based websites
Technologies
Python
Responsibilities
Design and implement advanced modelling techniques for marketing spend and campaign performance; manage and mentor a team of two analysts including a dedicated modeller; translate technical outputs into commercial understanding for stakeholders; run strategy and training sessions; proactively identify gaps and opportunities across the team and business
Seniority
Manager, hands-on leadership
