Product Marketing Manager
Core
Define and implement go-to-market strategy for a new-generation visual composable CMS, positioning the platform for European brands.
Role type
Product Marketing Manager
Builds
A visual composable CMS (headless approach) for fashion and luxury brands
Domain
SaaS / Digital Content Management / Fashion & Luxury
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Go-to-market strategy, product positioning, content creation, market research, competitor analysis, documentation, cross-functional collaboration
Preferred skills
Experience with composable/headless/no-code products, data-driven approach
Technologies
CMS, headless architecture, no-code tools
Responsibilities
Define and implement go-to-market strategy for new products and features; Lead product positioning and communication messaging; Collaborate with product teams to gather market feedback; Produce strategic content including pitch decks, battle cards, and case studies; Support sales teams with assets and training; Monitor market trends and competitor benchmarks; Create and update customer documentation.
Seniority
Mid-level, hands-on IC