Digital Marketing Manager
Core
Lead growth and performance marketing for Yoga Circle's web products, focusing on top-of-funnel scale, lead generation, and conversion performance.
Role type
Digital Marketing Manager (Performance & Growth)
Builds
Web products for Yoga Circle (fitness platform)
Domain
Fitness / Wellness
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Performance marketing, funnel optimization, A/B testing, data analysis, campaign management, SEO strategy, user journey mapping, conversion rate optimization, channel scaling
Preferred skills
Experience scaling digital campaigns, cross-functional collaboration, analytical mindset
Technologies
Google Ads, Meta Ads, YouTube Ads, affiliate platforms, A/B testing tools, SEO tools
Responsibilities
Drive large-scale user acquisition and awareness campaigns across web and digital channels; Manage campaigns across Google, Meta, YouTube, partner, and affiliate platforms; Improve lead quality and acquisition efficiency through event optimization and audience targeting; Conduct A/B testing across creatives, landing pages, and messaging; Optimize conversion journeys through data-driven experimentation; Drive SEO strategy for organic growth.
