Product Marketing Manager
Core
Product Marketing Manager responsible for generating hypotheses, validating them via A/B tests, and managing the full development cycle of marketing funnels to drive business metrics.
Role type
Product Marketing Manager
Builds
Marketing funnels and growth strategies for social discovery platforms
Domain
Social discovery / digital platforms
Deliverable
product features
Required skills
A/B testing, funnel optimization, user journey mapping, competitive analysis, Tableau, Clarity, data-driven decision making
Preferred skills
social discovery products, subscription products, performance marketing
Technologies
Tableau, Clarity
Responsibilities
Generate and validate hypotheses through A/B tests of marketing funnels, increase funnel conversions and implement growth hacks, research direct and indirect competitor funnels, manage the full cycle of marketing funnel development from idea to analytics
Seniority
Mid-level, hands-on IC
