Content Marketing Manager
Core
Develop and execute content initiatives to drive brand awareness, demand generation, and pipeline growth for an AI-first SaaS company delivering virtual hands-on labs.
Role type
Content Marketing Manager
Builds
Thought leadership, customer-facing materials, campaigns, and sales enablement content for enterprise organizations.
Domain
B2B SaaS / AI / Virtual Labs
Deliverable
product features
Required skills
Content strategy, SEO, Generative Engine Optimization (GEO), data-driven optimization, cross-functional collaboration, vendor management, brand voice alignment, performance analytics
Preferred skills
Experience scaling content for growing companies, storytelling, understanding of emerging AI visibility trends
Technologies
SEO tools, GEO frameworks, analytics platforms
Responsibilities
Develop content initiatives for brand and pipeline growth; Create long-form content, blogs, case studies, and webinars; Manage content calendar aligned with campaigns; Partner with Product and Sales to translate technical concepts; Optimize content for SEO and GEO; Monitor performance metrics and recommend improvements