Senior Social & Content Marketing Manager
Core
Own the intersection of social strategy, content marketing, and AI-enabled production to build a system that creates demand and grows Nexford's global presence.
Role type
Senior IC social & content marketing manager
Builds
Global social strategy, content campaigns, and AI-driven content operations for an online university
Domain
EdTech / Online Education
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Social strategy ownership, content concept development, multi-format writing/editing, AI tool proficiency, community activation, KPI definition, cross-functional influence
Preferred skills
Higher education audience experience, executive thought leadership, creator/UGC management, modern content stack familiarity
Technologies
Claude, Perplexity, OpusClip, Descript, Runway, Midjourney, HubSpot, GA4, Sprout, Canva
Responsibilities
Own global social strategy including audience, channels, and metrics; develop content concepts and recurring series; activate advocates and creators; use AI tools to accelerate research and repurposing; define KPIs and run structured experiments
Seniority
Senior, hands-on IC with path to management