Marketing Manager
Core
Lead a marketing team to deliver growth-focused strategies, digital campaigns, and brand assets for franchise and business clients across Australia and New Zealand.
Role type
Senior Marketing Manager (Team Lead)
Builds
Marketing strategies, digital campaigns, brand positioning, recruitment campaigns, prospectuses, and sales collateral for franchise and business clients.
Domain
Franchising and business growth consultancy
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Team leadership and mentoring, project management in multi-client environments, Meta Ads management, copywriting, client presentation and strategy development, concurrent project coordination, quality control, time management, problem-solving, independent decision-making, process optimization.
Preferred skills
EDM marketing experience, website project management, Google Ads and performance marketing, experience across diverse industries (B2B, hospitality, retail, professional services).
Technologies
Meta Ads, Google Ads, EDM platforms, website development tools.
Responsibilities
Lead and manage the day-to-day marketing function across internal and client projects; manage and mentor a small team of creative and digital specialists; coordinate multiple projects, deadlines, and client deliverables; develop and present marketing strategies and recommendations to clients; manage client relationships and performance reviews; oversee franchise recruitment campaigns and lead generation; review and approve marketing collateral; write and refine copy for advertisements and sales materials; manage Meta advertising campaigns; support sales conversations and present marketing solutions.
Seniority
Senior, hands-on IC with team leadership
