Engagement Marketing Manager - Oncology & Nephrology
Core
Orchestrating omnichannel marketing campaigns and customer touchpoint journeys for oncology, nephrology, and rheumatology therapeutic areas to drive patient and provider engagement.
Role type
Engagement Marketing Manager
Builds
Omnichannel marketing campaigns, personalized content, and customer journey experiences
Domain
Pharmaceutical / Healthcare
Deliverable
product features
Required skills
Omnichannel campaign execution, CRM system management (Veeva/Salesforce), marketing automation, data-driven decision making, budget management, cross-functional collaboration
Preferred skills
Field marketing experience, AI tool utilization for marketing
Technologies
Veeva PromoMats, Salesforce, marketing automation platforms
Responsibilities
Design and optimize customer touchpoint journeys, execute full pull-through of omnichannel marketing plans, create personalized content, monitor KPIs and analyze campaign effectiveness, collaborate with Medical and Access teams, manage marketing budgets
Seniority
Mid-level, hands-on IC