Social Media Specialist (US)
Core
Execute and manage day-to-day social media presence for the US market, translating brand strategies into culturally relevant content on TikTok and Instagram.
Role type
Social Media Specialist (US)
Builds
Organic content, community growth, and brand awareness for US audiences
Domain
Consumer brands (wellness, fitness, supplements)
Deliverable
product features
Required skills
Social media management, content calendar execution, trend identification, cross-functional collaboration, performance analysis, social media tools proficiency
Preferred skills
Experience with wellness/fitness/supplement brands, native-level English, portfolio of managed accounts
Technologies
Later, Sprout, Metricool, Hootsuite
Responsibilities
Own and execute the US social media content calendar; Publish and manage daily content across platforms; Adapt global strategies to US-native content; Identify and leverage trends and cultural conversations; Collaborate with design, editing, and creator teams; Monitor performance and generate actionable insights; Track key social metrics; Propose optimizations based on results; Participate in creative brainstorming; Ensure brand voice and visual consistency; Support campaign integration; Manage scheduling and reporting tools.
Seniority
Mid-level, hands-on IC
