Product Manager - H/F
Core
Define and manage the 'Built-in / Encastrable' product portfolio strategy for LG's home appliance division in France, including market segmentation, pricing, and go-to-market execution.
Role type
Product Manager (Home Appliances)
Builds
Home appliance product lines (built-in category)
Domain
Consumer Electronics / Home Appliances
Deliverable
product features
Required skills
Product strategy definition, market segmentation, pricing strategy, go-to-market planning, budget management, consumer insights analysis, stakeholder management
Preferred skills
Knowledge of the French home appliance market, proficiency in Excel and PowerPoint
Technologies
Excel, PowerPoint
Responsibilities
Develop and update the product range according to the local environment, manage trade marketing and budgeting, implement the product policy via a complete product management approach (features, training, pricing, benchmark, key account management, strategic meetings, promotion planning, roadmap management), elaborate communication packages based on consumer insights, manage GfK analyses for product families, manage samples and exhibition rooms, provide proposals for corporate marketing briefs, validate prices and manage profitability, participate in stock allocation during peak periods, report to the President and Headquarters
Seniority
Mid-level (3-8 years experience)