Content Marketing Specialist - categorie protette
Core
Creating B2B omnichannel content to support brand awareness, lead generation, and inbound marketing for a fashion data collection company focused on sustainability and digital product passports.
Role type
Content Marketing Specialist
Builds
Website content, blog posts, LinkedIn articles, newsletters, landing pages, guides, and case studies
Domain
Fashion industry, sustainability, data collection
Deliverable
product features
Required skills
B2B content writing, SEO content writing, inbound marketing strategy, HubSpot CRM management, technical topic simplification, trend research
Preferred skills
Experience in SaaS or tech, portfolio of published content, knowledge of digital product passports
Technologies
HubSpot, LinkedIn, SEO tools
Responsibilities
Create B2B content for website, blog, LinkedIn, email, and inbound campaigns; Collaborate with Product, Sustainability, and Sales teams; Optimize content for SEO and monitor performance; Research trends, regulations, and competitors; Ensure tone of voice consistency and technical accuracy
Seniority
Junior, 1-2 years experience