Tomahawk Digital Marketing zoekt een Tracking Specialist
Core
Ensuring reliable data for e-commerce brands by implementing tracking solutions and validating data for data-driven marketing decisions.
Role type
Tracking Specialist
Builds
Reliable tracking setups and data reports for international e-commerce clients
Domain
Digital Marketing / E-commerce / Data Analytics
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Google Tag Manager implementation, Google Analytics 4, BigQuery, server-side tracking, data layer management, e-commerce platform knowledge (Shopify, Magento, Shopware), technical collaboration with developers, privacy and consent management
Preferred skills
Experience in a marketing agency or e-commerce environment
Technologies
Google Tag Manager, Google Analytics 4, BigQuery, Shopify, Magento, Shopware
Responsibilities
Implement tracking solutions in Google Tag Manager and server-side containers, conduct tracking audits and improve existing setups, validate data in Google Analytics 4 and BigQuery, collaborate with SEA, SEO, and social specialists to align tracking with campaigns and dashboards, advise clients on privacy, consent, and data quality
Seniority
Mid-level, hands-on IC