Web & Content Specialist
Core
End-to-end ownership of content marketing, website management, and sales enablement for a digital solutions provider serving the Australian public sector.
Role type
Senior Content Marketing Specialist (Copywriter & CMS Manager)
Builds
Written content assets, optimized website pages, and sales enablement materials for government clients.
Domain
Australian Public Sector / GovTech / Digital Communications
Deliverable
product features | dashboards & analysis
Required skills
Strategic copywriting, SEO and GEO strategy, CMS management, B2B sales enablement writing, email marketing, keyword research, content lifecycle management, technical concept translation, brand voice consistency
Preferred skills
AI tool integration, ABM campaign content, intelligence/defence sector experience, marketing automation platforms, UX collaboration
Technologies
CMS platforms (Squarespace, HubSpot), SEO tools, AI writing assistants
Responsibilities
Own and execute the content marketing calendar; manage day-to-day website content updates and structural improvements; develop SEO and GEO strategies; create sales enablement materials and ABM campaign assets; write email nurture sequences; interview subject matter experts; report on content performance metrics
Seniority
Mid-Senior, hands-on IC