Influencer Marketing Manager
Core
Lead and manage performance-based influencer campaigns to maximize storefront performance by matching influencers with brands and driving product integration.
Role type
Influencer Marketing Manager
Builds
Performance marketing campaigns for storefronts
Domain
E-commerce / Influencer Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Influencer identification and onboarding, Campaign planning and execution, Stakeholder negotiation, Data analysis and reporting, Strategic partnership development, Content integration guidance
Preferred skills
Creative input for campaigns, Remote relationship management
Responsibilities
Lead and onboard influencers for performance campaigns, Match influencers with brands to optimize storefront metrics, Guide product and brand integration in influencer content, Coordinate delivery expectations with influencers and internal teams, Plan long-term association strategies, Negotiate commercial and strategic agreements, Monitor and analyze campaign performance, Conduct post-mortems and generate strategic reports
Seniority
Mid-level, hands-on manager