Content Insights Lead
Core
Lead content insights and strategy for the Coles brand, surfacing global food and lifestyle trends to inform campaign responses and content optimization.
Role type
Content Insights Lead
Builds
Content strategies and campaign responses for Coles
Domain
Food and lifestyle retail
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
global trend analysis, SEO insights, digital performance analysis, audience data interpretation, strategic proposal development, client collaboration
Preferred skills
experience in food and lifestyle sector, multi-project management
Technologies
SEO tools, digital analytics platforms
Responsibilities
Drive research on global trends within the food and lifestyle category; Deliver SEO insights that drive optimization; Translate research findings into actionable insights; Collaborate with strategists across audiences and channels; Work with clients to understand goals and incorporate them into tailored strategies; Provide regular updates on insights impact and strategy alignment
Seniority
Mid-level, senior
