Inbound Marketer

At Pavago, one of our clients is hiring an Inbound Marketer to build and scale inbound-driven marketing systems through high-quality content, SEO, conversion optimization, and multi-channel distribution. This role goes beyond basic SEO. You’ll combine:

• Content marketing
• SEO
• Demand generation
• Lead magnets
• Conversion optimization
• Content distribution

To drive:

• Organic traffic
• Brand authority
• Qualified leads
• Inbound pipeline growth

We’re looking for someone who understands that inbound marketing is about creating valuable, thought-provoking content and distributing it strategically across the right channels to generate measurable business outcomes. If you understand how SEO, content, AI search, and conversion work together in a full inbound funnel — this role is built for you.

What You’ll Own

Content Marketing & SEO

Content Creation

• Create high-quality, value-driven content that educates, challenges, and builds authority
• Write SEO-optimized:

- Blogs

- Website pages

- Landing pages

- Lead magnets

- Inbound marketing assets

• Create content aligned with:

- Search intent

- Funnel stage

- User pain points

• Optimize content for:

- Google search

- AI search

- Featured snippets

- LLM-driven discovery platforms

Inbound Marketing & Demand Generation

Execute inbound campaigns across:

• SEO
• Content marketing
• Social media distribution
• Website conversion funnels
• Lead generation assets

Support inbound growth through:

• Guides
• Playbooks
• Checklists
• Resource downloads
• Conversion-focused campaigns

Understand how traffic, engagement, and conversion connect across the full inbound funnel

Lead Magnets & Conversion Optimization

Build lead magnets that solve real customer problems

Write:

• CTA copy
• Gated content copy
• Landing page copy
• Thank-you page messaging
• Follow-up sequences

Collaborate with marketing and design teams to improve:

• Conversion rates
• Engagement
• Lead quality

Research, Strategy & Content Planning

Conduct deep research on:

• Industries
• Competitors
• Audience pain points
• Search behavior

Identify:

• Content gaps
• SEO opportunities
• Inbound funnel weaknesses

Translate research into:

• Strong content angles
• SEO strategies
• Inbound campaigns

Stay updated on:

• SEO trends
• AI search evolution
• Content distribution strategies
• Inbound marketing best practices

Analytics & Performance Optimization

Monitor and improve performance using:

• Google Search Console (GSC)
• Google Analytics 4 (GA4)
• SEMrush
• Ahrefs
• AI optimization tools

Analyze:

• Organic traffic
• Rankings
• Engagement
• Conversion rates
• Lead generation performance

Optimize content and campaigns based on measurable outcomes

What Success Looks Like

• Content consistently drives qualified inbound traffic
• Organic rankings and visibility improve over time
• Lead magnets generate measurable conversions
• Content performs across both traditional search and AI-driven discovery
• Landing pages convert traffic into qualified leads