Content Creator / Digital Marketing Specialist – Laboratory Equipment Specialist - Gauteng, Gauteng
Core
Develop technically accurate marketing content, including written and visual materials, for laboratory professionals, procurement teams, researchers, and industry stakeholders.
Role type
B2B content creator and digital marketing specialist
Builds
Marketing campaigns, product launches, and promotional initiatives for laboratory equipment and consumables
Domain
B2B scientific/technical equipment
Deliverable
product features
Required skills
Content development, graphic design, email marketing, social media management, video content creation, data-driven reporting, project management
Preferred skills
Experience in scientific/technical or B2B environments, videography, Syspro proficiency
Technologies
Canva, Adobe Creative Suite, Mailchimp, Microsoft Office Suite
Responsibilities
Create written and visual marketing content (emails, newsletters, brochures, blogs, social posts, press releases), design engaging layouts and graphics, manage audience targeting and basic automation, execute digital marketing campaigns, schedule and publish social media content, assist with video content creation, compile marketing reports, collaborate with sales and product teams
Seniority
Individual Contributor
