Copywriter Pleno
Core
Creating marketing, performance, CRM, and institutional communication texts across various channels to drive business objectives.
Role type
Mid-level copywriter (performance & content)
Builds
Marketing campaigns, ad creatives, landing pages, email sequences, video scripts, and internal communications.
Domain
Digital marketing, performance advertising, B2B/SaaS/eCommerce
Deliverable
product features
Required skills
Copywriting for performance ads, landing page writing, video scriptwriting, email marketing, AI content generation, cross-functional collaboration, project management, strategic thinking, brand voice adaptation, Portuguese (fluent)
Preferred skills
Spanish, experience in agency/startup/SaaS/logistics, knowledge of Meta/Google/LinkedIn/TikTok/YouTube ads
Technologies
Meta Ads, Google Ads, LinkedIn Ads, Instagram, TikTok, YouTube, email marketing tools, AI content tools
Responsibilities
Create persuasive messages for ads, landing pages, emails, and social media; develop video scripts for ads and institutional content; adapt copy for different channels and funnel stages; collaborate with Design, Growth, and Sales teams; manage deadlines and priorities in a high-volume environment; build reusable copy frameworks and templates.
Seniority
Mid-level, hands-on IC
