Copywriter de Materiais Ricos
Core
Create and develop rich content materials for demand generation, branding, market education, and lead nurturing.
Role type
Senior Content Marketing Copywriter
Builds
Ebooks, guides, whitepapers, reports, checklists, case studies, one-pagers, presentations, webinar scripts, and educational materials.
Domain
eCommerce, logistics, marketplaces, and B2B operations in the Brazilian market.
Deliverable
product features
Required skills
Content marketing, market research, B2B communication, editorial judgment, storytelling, simplifying complex topics, cross-functional collaboration, deadline management, strategic thinking, creativity, prioritization.
Preferred skills
CRM and lifecycle marketing knowledge, email marketing knowledge, AI tools for content production, Spanish language proficiency.
Technologies
AI tools for research and content production.
Responsibilities
Transform business briefs and data into clear, structured content; adapt long-form content into multiple formats (emails, posts, ads); collaborate with Growth, Brand, Sales, and Design teams; propose new themes and formats based on market benchmarks; create reusable frameworks and templates.
Seniority
Senior, hands-on IC