QA Engineer - Product Analytics - Freelance
Core
Ensuring quality of marketing automation and behavioral analytics tools during migration and evolution programs, focusing on tracking, personalization, and user journey validation.
Role type
Senior QA Engineer (Product Analytics)
Builds
Validated marketing automation and behavioral analytics platforms
Domain
Digital marketing, behavioral analytics, and data tracking
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Functional QA strategy, analytics tracking and event validation, digital transformation migration experience, test plan design from scratch, web performance problem solving
Preferred skills
Autonomous decision making, cross-functional collaboration, risk prioritization
Technologies
MoEngage, Adobe Target, Optimizely, Salesforce Marketing Cloud, Dynamic Yield, Lighthouse, Web Core Vitals
Responsibilities
Define and implement end-to-end testing strategies, validate analytics tag and event instrumentation, test behavioral analytics and marketing automation integrations, verify tracking data quality, conduct cohabitation tests during platform migrations, execute large-scale regression testing campaigns, perform web performance tests (Lighthouse, Web Core Vitals, anti-flicker), validate identity and tokenization flows
Seniority
Senior, hands-on IC