Growth Product Manager - B2C SaaS
Core
Drive Product-Led Growth (PLG) initiatives across the customer lifecycle, optimizing conversion funnels and improving acquisition, activation, retention, and monetization strategies.
Role type
Growth Product Manager (B2C SaaS)
Builds
Self-serve subscription products and SaaS customer journeys
Domain
B2C SaaS / Product-Led Growth
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Product-Led Growth (PLG) strategy, funnel optimization, user behavior analysis, experimentation design, customer research, cross-functional collaboration, lifecycle metrics management
Preferred skills
Experience in B2C SaaS or PLG-led B2B SaaS, technical team collaboration
Technologies
None explicitly stated
Responsibilities
Drive PLG initiatives across acquisition, activation, retention, monetization, and expansion; Optimize onboarding flows, free trials, and subscription conversion funnels; Analyze user behavior and product performance data; Run growth experiments; Conduct customer research to improve user experience; Support scalable growth processes and experimentation frameworks
Seniority
Mid-Senior (5+ years experience)