Head Marketing Strat & Martech - United Overseas Bank
Core
Lead regional marketing strategy and martech transformation for Group Retail across Singapore, Malaysia, Thailand, Indonesia, and Vietnam, focusing on digital, AI, and machine learning adoption.
Role type
Head of Regional Marketing Strategy and Martech
Builds
Marketing positioning, digital marketing campaigns, and standardized marketing processes across multiple APAC markets.
Domain
Banking / Retail / Digital Marketing / AI & Machine Learning
Deliverable
product features
Required skills
Strategic marketing leadership, digital marketing expertise, AI and machine learning application, performance marketing, marketing governance, stakeholder management, agency management
Preferred skills
Experience in multi-market expansion, martech implementation, data-driven decision making
Technologies
AI, machine learning, marketing technology platforms
Responsibilities
Lead group retail consumer marketing strategy expansion into new markets, transform marketing thinking to leverage digital and AI, ensure governance and due process across marketing functions, implement marketing best practices and standardize processes, drive performance marketing outcomes, manage third-party agencies
Seniority
Senior, leadership IC
