Product Marketing Manager (sustitución)
Core
Leading the strategy and lifecycle of educational training programs to improve commercial performance, market positioning, and student experience.
Role type
Product Marketing Manager
Builds
Educational training programs and portfolio lines
Domain
Education / EdTech
Deliverable
product features
Required skills
Product management, product marketing, growth marketing, data analysis, funnel optimization, strategic planning, cross-functional leadership
Preferred skills
Digital environments, educational sector experience
Technologies
Data analytics tools, marketing automation platforms
Responsibilities
Define product strategy combining business vision, data analysis, and user knowledge; Propose new portfolio lines and improvements focusing on differentiation and profitability; Collaborate with marketing, communications, data, and content teams to align strategies and optimize conversion funnels; Analyze product and campaign performance to drive actionable decisions; Ensure outstanding student experience by identifying continuous improvement opportunities
Seniority
Mid-level, hands-on IC