Content Marketing Manager
Core
Building a content engine to drive organic growth and pipeline for a B2B SaaS platform serving local coffee shops and QSRs.
Role type
Content Marketing Manager
Builds
Organic content channels, thought leadership assets, and sales enablement materials
Domain
B2B SaaS / Food & Beverage Technology
Deliverable
product features
Required skills
B2B SaaS marketing, organic growth strategy, content planning, team management, contractor management, data analysis, thought leadership creation, sales enablement content, commercial impact tracking
Preferred skills
building programs from scratch, scaling output via external networks
Technologies
SEO tools, content management systems, data visualization tools
Responsibilities
Drive organic growth through content channels, own the content plan execution, manage content team and external contractors, translate data into stories and reports, create thought leadership content, produce sales enablement materials, track content metrics tied to commercial outcomes
Seniority
Mid-level, hands-on IC