Content & Brand Manager DACH Market
Core
Design and execute high-impact content and brand strategy for Factorial's German market to attract, engage, and convert B2B audiences.
Role type
Mid-level Content & Brand Manager (Team Lead)
Builds
Content roadmaps, brand awareness campaigns, and lead generation initiatives for Factorial's DACH market.
Domain
SaaS / HR Technology
Deliverable
product features
Required skills
German (fluent), B2B copywriting, content strategy, team leadership, SEO, project management
Preferred skills
CRM tools (Salesforce, HubSpot), SEO platforms (Ahrefs, Semrush, WordPress), English fluency, Spanish
Technologies
Salesforce, HubSpot, Ahrefs, Semrush, WordPress, Notion, Asana, Figma
Responsibilities
Lead content ideation and strategic direction; own the German content roadmap; execute local brand initiatives and media coverage; manage external campaigns (whitepapers, newsletters); analyze performance metrics and iterate on strategies.
Seniority
Mid-level, hands-on IC with team leadership
