Content Marketing Strategist
Core
Shaping content strategy for AI-powered search engines and high-intent organic journeys to drive traffic, impressions, engagement, and conversions for a SaaS platform serving small home service businesses.
Role type
Content Marketing Strategist (SEO & AI Search)
Builds
Articles, free tools, product pages, and industry pages for Jobber's self-serve and sales-assisted funnels
Domain
B2B SaaS / Home Services / AI Search & Generative AI
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Content strategy, SEO expertise, CRO, editorial judgment, AI-driven discovery optimization, content cluster development, conversion-focused writing, cross-functional collaboration
Preferred skills
Experience with generative search, minimal revision turnaround, understanding of LLM discovery surfaces
Technologies
AI-powered search engines, LLMs, SEO tools, CRO platforms
Responsibilities
Shape content strategy across search engines and LLM discovery, execute high-quality content from SEO briefs, translate SEO and CRO requirements into finished content, build and maintain content clusters to reinforce topic authority