Product Marketing Manager, Amazon Business, Amazon Business
Core
Own end-to-end customer engagement strategy for Amazon Business to drive onboarding, feature adoption, and spend growth.
Role type
Product Marketing Manager
Builds
Scalable engagement programs and product/tech experiences for B2B customers
Domain
B2B retail and procurement technology
Deliverable
product features
Required skills
Customer lifecycle strategy, cross-functional leadership, data-driven decision making, value proposition development, experimentation and optimization
Preferred skills
External partner management, organizational influence
Technologies
Excel, Tableau
Responsibilities
Define and execute customer engagement and lifecycle marketing strategies; Lead cross-functional initiatives with Product, Tech, UX, Analytics, and Sales; Shape product and tech roadmaps by representing customer needs; Develop clear value propositions and in-product/outbound marketing experiences; Own metrics, experimentation, and continuous optimization of customer impact
Seniority
Individual Contributor, strategic execution
