Content Marketing Manager (B2B Fintech) - (m/f/d)
Core
Own the content function end-to-end to translate complex open finance products into content that resonates across the full funnel, driving industry authority, sales enablement, and customer lifecycle success.
Role type
Content Marketing Manager (B2B Fintech)
Builds
Content strategy, editorial calendars, product launch materials, industry reports, social media presence, sales enablement decks, and lead nurturing journeys.
Domain
Fintech / Open Finance / B2B SaaS
Deliverable
product features | dashboards & analysis | client delivery
Required skills
Content strategy, editorial management, product storytelling, sales enablement creation, lead nurturing, cross-functional alignment, SEO, project management, CMS platforms, analytics, AI-assisted workflows
Preferred skills
Native or near-native English, German proficiency, experience in banking or payments, research-based content creation
Technologies
CMS platforms, analytics tools, AI-assisted workflows
Responsibilities
Develop and execute content strategy aligned with business goals; create product content for launches and updates; manage industry presence and social media; produce sales enablement materials; design lead nurturing and customer lifecycle content; align messaging across Product, Sales, and CS teams.
Seniority
Mid-Senior, hands-on IC