Diretor de Marketing - Branding, Content & Influence
Core
Leading brand strategy, content operations, and influencer initiatives to build brand as a system and drive business impact.
Role type
Senior Director of Marketing (Branding, Content & Influence)
Builds
Brand positioning, content ecosystems, influencer campaigns, and brand activations for a fashion tech startup.
Domain
Fashion technology / Consumer goods
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Strategic brand leadership, content operations management, influencer strategy, stakeholder negotiation, performance analytics, cross-functional orchestration, process structuring, creative direction oversight.
Preferred skills
Experience in high-growth environments, founder-led startup background, fashion/beauty/lifestyle industry expertise, transforming brand into business asset.
Technologies
N/A
Responsibilities
Lead integrated branding and influence strategy; orchestrate brand system across teams and partners; define and evolve brand guidelines; manage interface between creative, content ops, PR, and events; ensure operational quality and rhythm; structure brand launches and activations; elevate influence maturity; build performance tracking mechanisms; lead senior teams.
Seniority
Senior, hands-on IC with leadership scope