Marketing Funnel Performance Manager
Core
Optimizing full-funnel marketing performance from awareness to retention across regional markets using data-driven strategies.
Role type
Senior Marketing Funnel Performance Manager
Builds
Regional marketing playbooks, benchmarks, and data-driven growth strategies
Domain
Automotive marketing, regional market dynamics, performance marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Full-funnel performance management, regional market strategy, agency management, data analysis, strategic planning, KPI governance, budget allocation, A/B testing, stakeholder management, tool mastery (GA4, Power BI/Tableau, CRM, media platforms)
Preferred skills
Growth marketing expertise, cross-functional team leadership, local market adaptation
Technologies
GA4, Power BI, Tableau, CRM, media platforms
Responsibilities
Pilot full-funnel performance from awareness to retention, adapt regional strategies to local market realities, identify and activate growth levers, align markets with regional standards, deploy KPIs and dashboards, ensure measurement quality and reporting, provide market intelligence, share key insights and test learnings, evolve regional guidelines and playbooks, optimize funnel and unite teams, pilot optimization plans with internal teams and agencies, improve creative, audience, journey, and conversion performance, govern budget and forecasts, use regional dashboards as business references, support leadership decisions via clear KPI interpretation, optimize budget allocation and investment performance
Seniority
Senior, hands-on IC with strategic oversight
