Specialist Digital Marketing (all genders)
Core
Planning, implementing, and optimizing performance marketing campaigns (Search, Display, Shopping Ads) to drive conversions and growth for TROTEC LASER GmbH.
Role type
Specialist Digital Marketing (Performance)
Builds
Performance marketing campaigns and landing pages for industrial laser and stamping equipment
Domain
Industrial manufacturing (laser and stamping) + Digital Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Performance marketing campaign management, Google Ads, LinkedIn Ads, Google Analytics, lead generation process optimization, data-driven analysis (CPL, CAC, ROAS), landing page optimization, market and competitor trend analysis
Preferred skills
B2B marketing experience, content sense, creativity combined with data-based work
Technologies
Google Ads, LinkedIn Ads, Google Analytics
Responsibilities
Plan and optimize performance marketing campaigns, analyze performance metrics to derive optimization measures, build and optimize landing pages, monitor market and platform trends, collaborate with product marketing and sales teams
Seniority
Specialist, hands-on IC