Head of Performance Marketing
Core
Own and scale OnBuy's performance marketing engine to deliver GMV growth at target contribution across a ~£200m+ portfolio through segmentation, systems, data activation, and disciplined experimentation.
Role type
Head of Performance Marketing
Builds
Scalable growth engine for OnBuy's performance marketing across Google Shopping, Bing, Affiliates, CRM, and paid social
Domain
E-commerce / Performance Marketing
Deliverable
production ML models | product features
Required skills
Performance marketing strategy, Google/Bing Shopping management, Propensity model activation, Incrementality measurement (MMM, attribution), Vendor and tooling strategy, Team leadership, Budget allocation
Preferred skills
Data activation, Segmentation strategy, CRM lifecycle strategy
Technologies
Google Shopping, Bing, Affiliates (CSS), CRM, Paid social channels
Responsibilities
Own GMV growth at target contribution across all performance channels and markets; Set channel mix, investment guardrails, pacing rules, and scaling strategy; Define segmentation across department, margin band, seller ID, and performance tiers; Translate propensity and LTV models into activation; Manage vendor and tooling strategy; Lead performance marketing team structure, hiring, and development
