Content Marketing Specialist – Marketing & Brand
Core
Create engaging and relevant content across various platforms to shape the brand's online presence and thought leadership position.
Role type
Content Marketing Specialist
Builds
Brand awareness and lead generation through external content
Domain
Health insurance / Non-profit
Deliverable
product features
Required skills
Content planning and strategy, Content research and creation, Stakeholder management, Project management, Cross-functional collaboration, Audience analysis
Preferred skills
Storytelling, Detail orientation
Technologies
None stated
Responsibilities
Collaborate with design, marketing and digital teams to ideate and define content goals; Support content planning and strategy implementation; Assume project management responsibilities for obtaining approvals and execution of deliverables; Conduct content research and creation/curation; Work with business stakeholders to identify goals and target audiences; Arrange stakeholder engagement meetings and SME interviews.
Seniority
Individual Contributor