Digital Marketing Specialist
Core
Managing digital content strategy, production, and analysis for a product management community and conference ecosystem.
Role type
Digital Marketing Specialist (Content & Growth)
Builds
Content assets (articles, social posts, newsletters, videos), website updates, and conference/event promotion for Product Heroes and Edgemony.
Domain
B2B Tech Community / Product Management
Deliverable
product features
Required skills
Digital marketing strategy, content calendar management, copywriting (Italian/English), data analysis, SEO on-page, video editing, AI tools for content production
Preferred skills
Paid social media management, graphic design tools, experience in tech/startup environments
Responsibilities
Define communication strategy across channels, manage editorial calendar for LinkedIn/Instagram/newsletter, produce articles and video content, update website and landing pages, analyze performance metrics to drive decisions, support conference and event promotion