M&M'S Performance Marketing Manager H/F
Core
Driving traffic and sales for M&M'S DTC & DTB online businesses across Europe through data-driven performance marketing.
Role type
Performance Marketing Manager
Builds
Online performance-based marketing channels (search, social, display/retargeting, affiliate) for M&M'S European digital business
Domain
Consumer Packaged Goods (CPG) / Digital Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
DTC acquisition marketing, multi-million euro paid media budget management, Google/Meta advertising, agency oversight, web analytics, marketing attribution, data-driven decision making, promotional strategy development
Preferred skills
Marketing mix modelling, incrementality measurement, intern management
Technologies
Google Analytics, Measured, Google, Meta
Responsibilities
Execute marketing strategy and plan using data to propose growth tactics; Develop promotional strategies and manage promotional calendar for mms.com in EU; Collaborate with EU Digital leader and global team for creative assets and promotions; Manage partnerships with external media and marketing agencies; Oversee reporting tools and dashboards; Drive adoption of attribution and marketing mix modelling tools; Inform senior leadership on performance trends and results.
Seniority
Mid-Senior, hands-on IC
