Product Manager
Core
Define, position, and manage vehicle products from a Chinese manufacturer in the German market, bridging product management, sales, pricing strategy, and market introduction.
Role type
Product Manager (Automotive)
Builds
Vehicle product lines and market-specific strategies for the German market
Domain
Automotive / Automotive Sales & Strategy
Deliverable
product features
Required skills
market analysis, competitive analysis, pricing strategy, product definition, launch management, stakeholder coordination
Preferred skills
knowledge of WLTP certification, experience with Chinese automotive brands
Technologies
MSRP analysis tools, CRM systems
Responsibilities
Conduct price positioning and competitive analyses; define product segments and USPs; develop pricing strategies and set residual value targets; manage product launch plans and end-of-life activities; coordinate between Chinese headquarters and local stakeholders.
Seniority
Mid-level, hands-on IC