Senior Marketing Associate
Core
Execute country-level marketing strategies to build brand awareness, drive customer acquisition, and support sales growth in the Ethiopian market.
Role type
Senior Marketing Associate (Country Manager level)
Builds
Integrated marketing campaigns, product launch activations, and sales enablement materials for emerging market consumers.
Domain
FMCG / Consumer Durables / Emerging Markets
Deliverable
product features
Required skills
Strategic planning, integrated campaign execution, market activation, content creation, sales enablement, market insights analysis, performance tracking, cross-functional collaboration
Preferred skills
Experience in FMCG, consumer durables, telecoms, or energy sectors; experience in Ethiopia or similar emerging markets
Technologies
Microsoft Office (PowerPoint, Excel, Word)
Responsibilities
Translate regional marketing strategies into actionable country-level plans; develop and execute integrated marketing campaigns across multiple channels; create product messaging and sales enablement tools; oversee in-country product launches and market activations; monitor market trends and synthesize customer insights; track campaign performance and produce ROI reports
Seniority
Senior, hands-on IC
