Growth Product Manager
Core
Build and scale product-led growth capabilities for subscription products to improve conversion from signup to first value and long-term retention.
Role type
Growth Product Manager (GPM)
Builds
Growth features and optimized user journeys for subscription products
Domain
Global mobile-first payments (B2B SaaS)
Deliverable
product features
Required skills
Growth frameworks (AARRR, North Star Metric), experimentation and A/B testing, funnel analysis, conversion optimization, RICE/ICE prioritization, JTBD, analytics tools proficiency, API technical fluency
Preferred skills
Product-Led Growth (PLG) and Customer Success-Led Growth experience, financial metrics knowledge (ARR, MRR, LTV/CAC)
Technologies
Analytics tools, CRM platforms, APIs
Responsibilities
Own a key stage of the customer lifecycle (acquisition, activation, retention, or expansion) and its associated KPIs; Design, run, and analyze experiments to improve onboarding, activation, engagement, and expansion; Partner with commercial teams to optimize the end-to-end acquisition funnel and increase lead quality; Identify and execute upsell, cross-sell, and product adoption opportunities to drive revenue growth.
Seniority
Mid-level (3-5 years experience)