Creative Strategist
Core
Build, lead, and scale a performance creative engine by turning customer insights, platform data, and performance learnings into high-performing ad concepts for Meta, TikTok, YouTube Shorts, and creator content.
Role type
Senior Creative Strategist (Performance Marketing & AI-native research)
Builds
High-performing ad concepts and creative testing systems for performance marketing campaigns
Domain
Digital advertising, social media growth, AI-driven creative workflows
Required skills
Performance marketing strategy, social-native copywriting, user psychology, AI-native research, creative testing systems, funnel and offer strategy, platform-native growth
Preferred skills
Creator-led production, commercial acumen, social media fluency, curiosity about human behavior
Technologies
Meta, TikTok, YouTube Shorts, Reels, AI-generated workflows
Responsibilities
Translate customer insights and platform data into testable ad concepts; collaborate with performance teams to identify converting assets; align creative strategy with commercial priorities; partner with creators to produce assets; explain creative strategy to clients
Seniority
Senior, hands-on IC
