PR Specialist
Core
Define and execute digital content strategy, manage media relations, and coordinate expert participation in press, radio, TV, and podcasts for an academic division.
Role type
PR Specialist (Digital Content & Media Relations)
Builds
Digital content campaigns, press coverage, and media visibility for academic knowledge.
Domain
Education / Publishing / Media Relations
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Digital content strategy, media relations, press release writing, crisis management, SEO optimization, analytics monitoring, project management
Preferred skills
English proficiency, SEO tools expertise
Technologies
Google Analytics, Search Console, SEMrush, clipping platforms
Responsibilities
Define and execute digital content strategy (topics, formats, channels, editorial calendar), write and edit press releases and web content, collaborate with experts to transform academic knowledge into media-ready content, design and execute Digital PR campaigns, coordinate expert participation in media and events, monitor media coverage and KPIs, produce result reports with strategic recommendations
Seniority
Mid-level, hands-on IC