Marketing Manager
Core
Leading a marketing team to drive cruise booking growth through data analysis, strategy, and cross-functional alignment.
Role type
Senior Marketing Manager
Builds
Marketing strategies and campaigns for CruiseOnline Group's cruise booking platforms
Domain
Travel & Tourism (Cruise industry)
Deliverable
product features
Required skills
Team leadership, data analysis, marketing strategy, budget management, cross-functional collaboration, storytelling, retention marketing
Preferred skills
Customer retention expertise, SEO/SEA/ROAS knowledge, video marketing
Technologies
Big data analytics tools, CRM systems, digital marketing platforms
Responsibilities
Align daily team goals with weekly and monthly targets, analyze marketing KPIs and data to drive decisions, collaborate with directors on innovative market-leading projects, coordinate marketing and sales KPIs across managers, manage marketing budgets to maximize ROI, lead team huddles and foster a positive team culture