Digital Marketing Manager
Core
Drive visibility, authority, and pipeline contribution through G2, third-party review platforms, and external content communities like Reddit and Wikipedia.
Role type
Digital Marketing Manager (B2B SaaS)
Builds
Earned and owned presence on external channels to support broader marketing objectives
Domain
Insurtech / B2B SaaS
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
G2 strategy and optimization, Reddit community management, Wikipedia content maintenance, keyword research, competitive analysis, Google Analytics 4, Google Search Console, Google Ads, Semrush, AI tool proficiency
Preferred skills
B2B SaaS experience, hands-on ownership of review platforms, SEO/AEO expertise
Technologies
G2, Capterra, Google Reviews, Reddit, Wikipedia, Quora, LinkedIn, Google Analytics 4, Google Search Console, Google Ads, Semrush, ChatGPT, Claude, Perplexity, Gemini
Responsibilities
Optimize review platform profiles and content for visibility and conversion; Lead G2 strategy and pipeline impact; Manage Reddit brand presence and community engagement; Maintain accurate Wikipedia articles for all brands; Support SEO/AEO strategy with keyword research and AI search positioning
Seniority
Mid-level, hands-on IC