Performance Marketing Manager (Hybrid)

WHO WE ARE When it comes to health, we’re always looking for ways
to push for better. It’s why we were founded in the first place. In 1957, our
founder, pharmacist William Wilkinson, witnessed a mother sacrifice her health
by forgoing her own medicine to pay for her sick daughter’s prescription. He
knew there had to be a better way. So, he introduced North America’s first
prepaid drug plan, and GreenShield was born as a not-for-profit with a mission
to support better health for all Canadians. We aren’t just a health and benefits company. We’re
the only not-for-profit social enterprise that brings worlds of coverage and
care together, all in one place. We’re noble challengers, purposefully building a better
way and we need the best people to help us create a more holistic approach that
takes care of the mind and body. Our mission is to create better health for all
Canadians, and we know that starts with our employees. THE
ROLE IN A NUTSHELL Base Salary: CAD $94,406.00 - 142,069.00 Reporting to
the Director of Digital Marketing, the Manager – Performance Marketing will
lead the development and execution of GreenShield’s performance marketing
strategy. This role translates business objectives into actionable media & growth
plans, manages multi-million-dollar budgets, and drives measurable acquisition,
retention and brand growth outcomes across digital channels. The successful
candidate will combine strategic acumen, advanced analytics, and leadership
capabilities to optimize media efficiency and deliver sustainable growth. This
role requires deep experience with digital media planning, execution and
measurement, as well as the ability to translate business goals into actionable
media plans. Key Responsibilities Lead cross-functional growth & media
planning with Line of Business, Product, Analytics, Brand, and MarTech
teams to translate business objectives into a performance marketing
roadmap. Set multi-quarter growth strategies,
establish investment frameworks, and allocate $1M–$5M+ budgets across
channels. Own budget forecasts and cost-efficiency
targets across campaigns and platforms. Define key KPIs and attribution
considerations. Build optimization agenda and advanced measurement
approaches, including experimentation roadmaps, attribution methodologies,
and data requirements. Identify platform opportunities
(automation, creative systems, audience architecture) to unlock
step-change performance. Analyze channel performance and funnel
metrics to inform channel investment decisions, identify growth
opportunities and improve media efficiency. Plan, implement & optimize paid
media campaigns across Google Ads, Meta, LinkedIn, and programmatic DSPs
to meet performance goals (CPA, ROAS, LTV). Develop and execute test-and-learn
frameworks to improve conversion rates, audience targeting, messaging, and
creative performance. Continuously monitor performance signals
and market trends to adjust strategies and investment allocations rapidly,
ensuring responsiveness to changing conditions. Manage multiple suppliers in an agile
environment, including selection, evaluation, and performance management
of media, data, and technology partners. Maintain expertise on industry trends
and implement best practices to ensure competitiveness. WHO WE'RE LOOKING FOR 10+ years of progressive experience in
performance marketing, with expertise in financial services or insurance
considered an asset. Proven experience managing large-scale
paid media budgets and achieving aggressive performance targets. Advanced analytical skills, including
modeling, forecasting, and incrementality testing. Strong commercial acumen with ability to
translate CAC, LTV, and payback periods into business impact and investment
decisions. Hands on expertise managing media buying
platforms (Google Ads, Meta Ads Manager), analytics tools (GA4, Looker
Studio), and tag management systems. University degree in Marketing,
Business, or related field; equivalent work experience considered. Leadership Capabilities Strategic thinker with ability to
balance scale, efficiency, and risk in decision-making. Skilled in vendor and partner
leadership, including negotiation and governance. Ability to simplify complexity and
synthesize multi-source data into clear recommendations. Curious and proactive. Actively looks to
understand programs and results. Asks questions, and anticipates questions
from business partners and leaders Demonstrates agility and urgency in
decision-making, with the ability to pivot strategies and update plans
quickly in response to market signals and emerging opportunities. Collaborative leader who influences
through structured reasoning and shared outcomes. Demonstrated success in managing
cross-functional teams and driving high-impact results under ambiguity. THE CULTURE We believe a career should be meaningful. Not just a
means to earn a living. Our culture is one where everyone's voice is heard and
valued. Because that’s what it takes
to create better health for all. We dare to challenge the status quo. And we’re
driven by people who have challenged theirs. We believe that your
workplace should empower you to be the best version of yourself. That’s why we provide a
place where you can be inspired, challenged, and rewarded. Where your growth means our growth. Where your voice is heard and valued. Where your work has purpose. And purpose matters. We believe our people are
critical to our overall success. Inclusivity makes us a stronger, smarter and
more informed organization. Being intentionally inclusive of diverse
backgrounds, perspectives and experiences will enhance our company culture to
positively impact how we support our communities. A career at GreenShield isn’t just about personal
achievements, it's about making a
difference together. Here’s to Better Health for All! A
FEW MORE DETAILS Proficiency in English is required
for this position. As part of this role, you will be required to communicate
with colleagues or customers who use English as their primary language. By requiring English proficiency for this
position, we aim to ensure that our employees can excel in their roles,
collaborate, and communicate effectively, and contribute to the success of our
organization. GS supports diversity, equity and
inclusion in our teams and communities, and we value the unique contributions
made by all. Even if your experience doesn’t align perfectly to every
requirement, we invite you to apply. We encourage applications from
all candidates and will accommodate needs under human rights legislation
throughout all stages of the recruitment and selection process. Please let us
know of any accommodation through [email protected]. Information received relating to
accommodation will be addressed confidentially. Providing this information gives
GS consent to use your personal information to assess your suitability for
specific positions, future opportunities or for your personnel file. Your
résumé will be held in strict confidence and will be viewed only by the
Organization. Information may be stored outside of Canada and could be used for
aggregate statistical purposes (which uses no personal identification). AI Usage - GreenShield leverages AI to help produce Job Descriptions, and ideate on interview questions. We also leverage AI for interview transcription support.