Online-Marketing (M/W/X)
Core
Planning, conceptualizing, and executing online marketing campaigns for the Salzburg region tourism organization.
Role type
Online Marketing Specialist
Builds
Digital marketing campaigns and content for tourism partners
Domain
Tourism / Digital Marketing
Deliverable
product features
Required skills
Campaign planning and execution, KPI monitoring and reporting, Paid Social Media (Meta, TikTok, Pinterest, LinkedIn), Programmatic Advertising (Teads DSP), Content Marketing, Budget management, CRM and analytics tools (Google Analytics, Matomo), Project management
Preferred skills
CMS (WordPress), MS Office, Technical understanding
Responsibilities
Plan and coordinate online marketing measures across various channels, Monitor and report on KPIs to optimize campaign goals, Collaborate with internal and external partners on campaign development, Manage project budgets
Seniority
Mid-level, hands-on IC