Marketing Manager
Core
Own and execute end-to-end marketing strategy to drive pipeline growth, support customer expansion, and deliver measurable marketing impact for a Manufacturing Execution System (MES) in the life sciences sector.
Role type
Marketing Manager
Builds
POMS net Aquila MES, a Manufacturing Execution System for life sciences
Domain
Life Sciences / Manufacturing Execution Systems (MES)
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Account-based marketing (ABM), email campaign management, event planning and logistics, website and SEO strategy, social media management, content creation, webinar planning, go-to-market execution, competitive analysis, campaign analytics and ROI tracking
Preferred skills
Experience scaling marketing capabilities, thought leadership development, cross-functional partnership with Sales and Customer Success
Technologies
MES platforms, email marketing tools, social media platforms, SEO tools, webinar software
Responsibilities
Design and execute ABM and email campaigns; manage conference presence and lead follow-up; optimize website and SEO; execute social media strategy and thought leadership content; plan and execute customer webinars and annual customer conference; develop sales and marketing collateral; refine core messaging and positioning; track campaign performance and optimize based on data
Seniority
Individual Contributor, hands-on execution with potential for scope expansion
